Meet the team
We are a collective of multi-skilled professionals, passionate about improving the sports industry in Australia, with years of experience in working with a multitude of sports at a variety of levels (from grassroots clubs to state and national bodies).
Leadership teamWith experience across sectors such as law, engineering, advertising, product & medicine, we have the right experience to succeed. |
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Advisory boardWe’re proud to seek guidance from industry titans that are aligned with our vision, mission & culture. |
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Alex MednisChief Executive Officer Bachelor of Science (Computer Science), Juris Doctor (JD), UNSW, GAICD Alex possesses shared backgrounds of technology, law and sports administration. As a founding Director of the Australian Sports Technologies Network, Alex has played an important role in shaping and propelling the sports tech industry in Australia. His years of experience in Legal Technology at Australia's largest two law firms (Freehills and Clayton Utz), as well as 22 years' experience in Board-level and operations management of sporting organisations of different levels and sizes, give Alex a unique and relevant perspective in today's sporting climate. |
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Teresa SimonettiChief Engineer Bachelor of Science (Advanced) (Honours), Bachelor of Medicine/Bachelor of Surgery (MBBS), USYD Teresa is a creative, highly focused, and results-driven individual. Flourishing in the digital space, she brings out-of-the-box thinking to a variety of projects. Her work is a fusion of solution architecture, interface design, data science, and digital strategy. Her 10 years of experience in sports administration include participating as a Board Director, competition official and media manager at the association and club level. |
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Nicholas WatkinsChief Operating Officer BA (Psychology)/BCom (Marketing & HR), UOW, MIB (Masters of International Business), USYD Nicholas' experience in customer relationship management and desire to identify the optimal solution for all parties has seen him succeed in digital media, HR, cross-cultural management, sales and international business development. Nicholas draws his experience from his love of sports, education, and travel, and has contributed years in a range of roles on the Boards of community sporting organisations. |
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Nathan SturgessHead of Product Bachelor of Engineering/Bachelor of Commerce, Software Engineering/Finance (Honours), UNSW Nathan's experience is an intersection of sport and technology, combining work in product management with years of playing rugby league, union, and baseball. Nathan has developed a keen eye for detail across his time working in web and software at various levels. His extensive background includes product management work within large scalable platforms—from promising startups to international technology companies. |
Jack CornfordChief Technology Officer Bachelor of Computer Science, Massey University Jack brings extensive experience in technology leadership, software architecture, and building high-performing engineering teams across some of Australia’s leading technology and financial organisations. His career includes senior engineering leadership roles at Atlassian and Google, as well as technology and architecture leadership positions across ANZ, Commonwealth Bank, and other enterprise technology organisations. With a strong focus on scalable, reliable solutions and effective engineering practices, Jack brings a wealth of experience in designing technology that is robust, performant, and built to support long-term growth. |
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Lauren WoodsGeneral Manager, Corporate Projects Bachelor of Sport Studies (Business), Australian College of Physical Education Lauren possesses extensive experience and leadership in sports administration. Through her previous management and coordination roles at Netball NSW and Hockey NSW, Lauren brings to the team a depth of understanding of the wants and needs of, and challenges faced by, staff and volunteers working within community sport. Her studies in business and sports administration enhance this lens with a practical, actionable, and sustainable perspective. |
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Matt CrawfordSenior Account Manager Bachelor of Business (Sport Management), La Trobe University Matt has always been passionate about sport and the role it plays in bringing communities together. After completing a Bachelor of Business (Sport Management) at La Trobe University, he’s worked across grassroots and elite sport—including digital services at Hockey Australia, major events like the Netball World Cup 2015, and most recently, four years at Cricket Australia as a Digital Adoption Specialist. Matt is driven by a simple goal: making sport simpler, more inclusive, and easier to access. |
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Gary TsaiSenior Infrastructure Engineer Bachelor of Education (Big Data), Western Sydney University Gary draws from a comprehensive breadth of experience across customer service, digital marketing, information technology, and full stack software development. This unique skill combination grants Gary a creative, out-of-the-box approach to targeted solutions for sporting organisations. |
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Victor DauSenior Platform Engineer Bachelor of Computer Science (Software Engineering), UOW Victor's zeal for sports and technology has driven him to digital sports management. Previous experience in a commercial software environment has armed him with in-depth knowledge in customer support and software development. Victor strives for maintaining a scalable and robust platform that does all the heavy lifting for sports enthusiasts and administrators. |
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Shabrina YusriPlatform Engineer Bachelor of Engineering (Software)/Master of Biomedical Engineering, UNSW
Shabrina's skillset brings together her studies in computer science & engineering, and her experience as a president and sports administrator within Taekwondo. As a result of this unique background, Shabrina understands the administrative challenges facing sports, and can deftly identify and implement solutions to help community sports at all levels.
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Alexander LeoneSenior Support Coordinator Bachelor of Business Administration, Macquarie University Alexander's experience combines sports and technology, bringing together backgrounds of personal training, tech business development and administration, and customer service. A dedicated problem-solver enriched with technical expertise, Alexander ensures that our sporting organisations are well looked after. |
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Wilson HuynhInfrastructure Engineer Bachelor of Commerce/Bachelor of Science (Computer Science), UNSW Wilson possesses a combined extensive skill set in software development, commerce and finance, allowing him to see through to the practical applications and business cases of digital solutions for sporting organisations. His broad base of engineering skills affords him diversity and flexibility in his approach to designing and implementing powerful tools and solutions for sports management. |
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Mary LaleeBusiness Platforms Engineer Bachelor of Science (Mathematics)/Bachelor of Science (Computer Science), UNSW Mary's multifaceted technical experience includes working within the agile and scrum methodology, and working across a range of programming languages and frameworks. Her passion lies in understanding customer outcomes and breaking them down into discrete user stories, in order to help architect a successful solution within the platform. |
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Connor LinesPlatform Engineer Bachelor of Information Technology (Software Technology), Macquarie University Driven to solve problems and build solutions in creative and out-of-the-box ways, Connor is highly fluent in a range of operating environments, with functional knowledge across a range of engineering frameworks. His enthusiasm to 'build' and create does not stop at software—his talents also extend to electrical and mechanical engineering, as well as music, woodworking and metalworking. |
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Ben StalsPlatform Engineer Bachelor of Commerce/Bachelor of Science (Computer Science), UNSW Having worked and volunteered across multiple mentoring and committee-based roles from a range of industries, Ben brings a rich background of previous experience to his current role. Ben is a lifelong learner, with skills across a range of programming languages and frameworks. |
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Ivania SetiawanJunior Platform Engineer Bachelor of Engineering (Computer Engineering), UNSW Ivania's previous experience in the volunteering and not-for-profit sectors gives her a unique insight into the challenges faced by community groups. Combined with her focus on customer service and attention to detail, Ivania is driven to implement sound solutions for hardworking volunteers. |
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Francis NguyenJunior Platform Engineer Bachelor of Commerce/Bachelor of Science (Computer Science), UNSW Francis has extensive experience across a range of different roles and competencies, including customer service, commerce, communication, logistics, data analytics, and computer science. Francis’ multifaceted background offers him the ability to deliver clever and considered tools and solutions to our customers. |
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Sophie PapamichalakisJunior Platform Engineer Bachelor of Engineering Honours (Software Engineering), USYD (2027) Sophie has an extensive background in sports and recruitment and has held various volunteer positions within community sport. With a keen understanding of the value that sport brings to our community, Sophie aspires to build upon and improve the sporting industry for the better with her wealth of programming skills. |
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Mikaela VaccherProduct Manager Bachelor of Fine Arts/Bachelor of Education (Secondary), UNSW Mikaela possesses a background rich in business and technological applications, having flourished in sales and support roles in Apple for 5 years. Her passions in art, design and psychology ensure that the platform maintains fluidity and intuitiveness in all its applications. Mikaela's long term vision and strategy are vital for our preparedness for the ever-evolving nature of technology. |
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Christopher MihalatosAssociate Product Manager Bachelor of Exercise and Sport Science, ACU Christopher's extensive 10-year involvement across sporting clubs and associations means that he is acutely aware of the needs and challenges of sports clubs. Coupled with his years of experience as a legal secretary and his keen interest in the marketing and business management side of sport, Christopher is well-equipped to offer governance advice and administrative support for sports operating at all levels and capabilities. |
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Billy GauntSenior Account Manager Bachelor of Sport & Exercise Management, UTS Billy's previous experience as Development Officer at Cricket NSW, as well as coaching and playing grassroots cricket, football and golf, means he has a unique insight into the triumphs and challenges faced by different levels of sport. This, combined with his field-relevant tertiary qualifications, means that Billy is well-equipped to provide sports with sound guidance to strengthen their growth and development. |
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Lawson SherrardAccount Manager Bachelor of Science, Royal Holloway, University of London Lawson brings extensive experience working with global sporting organisations across digital strategy, audience engagement, and technology platforms. During his time at IMG, he supported major sports properties including FIFA, LaLiga, the NHL, and MLB, using digital performance data and audience insights to help organisations improve engagement and identify opportunities for growth. His experience implementing and supporting new technology platforms, combined with strong stakeholder and project management skills, gives Lawson a practical understanding of how technology can help sporting organisations operate more effectively. |
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Liam StewartJunior Account Manager Bachelor of Sport & Exercise Management, University of Technology, Sydney Liam keenly understands the experience of sports operations, having served as a player and coach in the judo community. Combined with his passion for growing grassroots sports in Australia, Liam possesses extensive knowledge of the challenges facing sports volunteers. These instincts will serve Liam in achieving optimum outcomes for clubs and governing bodies in the sporting community. |
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Dylan KaglatzisSupport Coordinator Bachelor of Management (Sport Business), UTS Dylan has held previous roles in administration, marketing and customer service, with a continued focus on organisations operating within the sports and technology industries. Dylan is committed to engaging with customers to help resolve their challenges, and prioritising customer satisfaction with a positive and can-do attitude. |
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Ben ShariatSupport Coordinator Bachelor of Business (Sports Management), International College of Management Sydney From his roles in sports management and administration for the AFL and the GWS Giants, Ben understands what makes a sport tick. His additional previous experience in administration and marketing gives Ben a solid foundation in being able to assist clubs and community sports in running their organisation and putting their best foot forward. |
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Sophie BoswellSenior Platform Specialist Bachelor of Business (Sport Management), Western Sydney University Sophie has an extensive background in sports administration, umpiring, and volunteering, and has held various positions of leadership in participation and operations within community sport. With a keen understanding of the value that sport brings to our community, Sophie aspires to build upon and improve the sporting industry for the better. |
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Aher DiingPlatform Specialist Bachelor of Sports Business (Leadership), Australian College of Physical Education Having spent much of his life immersed in basketball as a coach, marketing coordinator, and team leader, Aher understands sport from the inside out. His passion for the game drives his ability to connect with and support our sporting administrators. Known for his creative thinking, strong work ethic, and eye for detail, Aher is dedicated to delivering high-quality outcomes for every organisation he works with. |
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Christina PhillipPlatform Specialist Bachelor of Sport Development, Public Health Education and Promotion, Western Sydney University Sport is at the heart of everything Christina does. From her work as a fitness and membership advisor to her years coaching cricket and competing as a black belt in karate, she understands what drives athletes, coaches, and volunteers. Known for her passion, empathy, and can-do attitude, Christina thrives on helping others and continues to inspire younger generations through her coaching and commitment to sport. |
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Jacob ForsterPlatform Specialist Bachelor of Science (Sports Management), Cumberland University Jacob brings together a background in sports management, business administration, and customer-focused support. While completing his studies in the United States, Jacob gained practical experience working within collegiate sport, supporting competition operations, sports broadcasting, digital media, statistical analysis, and liaising with athletes and sporting teams. His experience in employment services has further developed his communication, problem-solving, and people-management skills, giving him a well-rounded approach to supporting sporting organisations and their members. |
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Leah RizkPlatform Specialist Bachelor of Business (Sport Management), Western Sydney University With experience across sporting organisations, technology platforms, and customer service, Leah brings a strong understanding of the people and systems that help sport operate effectively. Through roles with Football Australia and the AFL, they have supported clubs, participants, parents, and community stakeholders, providing practical guidance across registration, competition, and learning platforms. Combined with experience in stakeholder management and problem-solving, Leah is passionate about helping sporting organisations get the most from their technology and deliver better experiences for their communities. |
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Holly StrongPlatform Specialist Master of Sport Management, University of Technology Sydney Holly combines a strong background in sport, business, and technology, with experience supporting users through software implementation and onboarding. During her time with Fresho, she delivered tailored training and user support to help businesses adopt and maximise the platform, while her commercial data experience has further developed her analytical and problem-solving skills. A lifelong participant in sport, Holly has competed in rugby and touch rugby, coached junior football, and worked across sporting events, giving her a strong understanding of the people and organisations that make sport thrive. |
































